Swan & Edgar Ltd was a department store, located at Piccadilly Circus, London. It was established in the early 19th century. The premises were rebuilt and integrated in 1910-20 to a design by Sir Reginald Blomfield and became a popular place of assignation for Londoners for many generations. The shop-front was one of the West End businesses targeted by the Suffragettes in their window-breaking spree on November 21, 1911. The store was hit by the last Zeppelin raid on London in 1917.
The business was taken over by the Drapery Trust in 1927 and later by the Debenham Group, which closed it in 1982 because it would cost too much to modernize it. The building lay empty for a few years until it became the flagship UK store for Tower Records. It was bought by Richard Branson of the Virgin Group in 2003 and became a Virgin Megastore. The Virgin name disappeared in 2007 and was replaced by Zavvi; Zavvi went into receivership in 2009. The Sting, a fashion department store popular in the Netherlands, Germany, and Belgium, plans to open on the site in spring 2010.